SATS Ltd.: Gearing for Growth |
作者姓名:Sarah L.Y. Cheah, Matthew Lim, Kritesh Patel |
商品類型:Case (Field) | 商品編號:9B21M065 |
出版日期:2021/08/31 | 內容長度:18 頁 |
In 2019, SATS Ltd. (SATS), the primary ground handling and inflight catering service provider at Singapore’s Changi Airport, was considering its growth strategy for the next five years. China and Japan were identified as target markets in the cold chain logistics sector. Should the company consider the Chinese air cargo market, which was in a stage of high growth but fraught with bureaucracy? Or should it focus on the Japanese air freight industry, .....more
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